Social Media Toolkit: BUTTER
All assets can be downloaded from the Social Media Toolkit located here:
https://www.dropbox.com/sh/d0ghicfahb4iutg/AAD7PxqVu6MuMkUcDF4EnOLJa?dl=0

PR CONTACT: FALCO INK: butter@falcoink.com
Cinema Date: February 25th
Digital Date: May 10th

Synopsis: Butter is a smart, funny high school junior who happens to be obese. He secretly befriends the prettiest girl in school via social media by pretending to be a jock from another school. As Butter struggles with bullying and self-esteem at school, he plans an incredible social media stunt that will risk his life but gain him attention and popularity. As the day arrives can he really do it?

Social Pages
Twitter Page: @themoviebutter, @BlueFox_Ent
Facebook: @ButtertheMovie, @BlueFoxEnt
Instagram Page: @butterthemovie, @blue_fox_entertainment
YouTube: Butter

Recommended Social Hashtags
Film Specific: #WhatNotToDoWithButter #ButterTheMovie #newfilm #ComingofAge #Drama #movie #hollywood #trending #Family #IndieFilm #YoungAdult #PopularityHasAnExpirationDate #Comedy

Target Audience Specific: #movienight #comedyfans #FamilyMovie #Drama #movietime #FamilyNight #DramaFan #familymovienight #mentalhealthawareness

IG Handles:

Directed by:
Paul A. Kaufman: @directedbypaul

Written by:
Paul A. Kaufman: @directedbypaul

Novel by:
Erin Jade Lange: @erinjadelange

Producer:
Paul A. Kaufman: @directedbypaul, J. Todd Harris: @jtodd_branded, Christina Sibul: @christinasibul

Cast IG Handles:
Mira sorvino: @mirasorvino, Alex Kersting: @alexkersting104, Mykelti Williamson: @mykeltiwmson, Brian Van Holt: @thebrianvanholt, McKaley Miller: @mckaleym, Annabeth Gish: @annabeth_gish, Ravi Patel: @showmetheravi, Jack Griffo: @jackgriffo, Adain Bradley: @adainbradley, Jake Austin Walker: @jakeaustinwalker, Natalie Valerin: @natalievalerin, Matthew Gold: @goldagram, Monte Markham, Jessie Rabideau: @rainbowbrite

SUGGESTED SOCIAL POSTS:

Before 2/25
• COMING TO SELECT THEATERS February 25th…BUTTER! Popularity has an expiration date.
• Butter just wants to be popular at his high school – and it finally happens when he plans an incredible social media stunt that will risk his life.
Available in select theaters TOMORROW! Click the link in our bio to find a location near you: [INSERT TICKET LINK]
• SHARE CHARACTER CARDS WITH FUNNY CAPTIONS
• Laptop GIVEAWAY

Before 5/10
• SHARE ANY QUOTES OR REVIEWS SINCE THE RELEASE
• Watch BUTTER at home TOMORROW 5/10 on your preferred platform! [INSERT LINK]
• MAY is MENTAL HEALTH AWARENESS MONTH

On 5/10
• Watch a story about a young man’s self-discovery and how he navigates his personal high school experience. BUTTER is now available on digital & on-demand! [INSERT PLATFORM LINKS]

After 5/10
• Who remembers their high school experiences? What do you remember the most? High school love? The desperation to fit in? Sports? Torments? We each have our own memories and experiences.

Well, Butter is just trying to win over friends and the prettiest girl in school… how far would you go to be accepted?

Watch BUTTER to see what he comes up with to gain popularity now on digital & On-Demand! [INSERT LINK]

Resources teens in need of help can reach out to:

24/7 HOTLINES
National Suicide Prevention Lifeline
1 (800) 273-8255

Crisis Text Line
Text HOME to 741741

The Trevor Project (for LGBTQ Youth)
Call 1 (866) 488-7386
Text START to 678678

Online resources
https://jedfoundation.org
https://www.seizetheawkward.org
talkspace.com

LOCAL SUPPORT
School Counselor / Social Worker
Wellness Center

Private Therapy - Find a therapist
psychologytoday.com

Online Therapy
openpathcollective.org